WPP and Buddy Media Form Partnership
WPP Digital is making a cash investment of $5m into Buddy Media under the terms of the partnership. The goal of the partnership is to simplify and improve the process by which WPP clients that want to engage with audiences on Facebook can do so via the Buddy Media Platform.
WPP’s cash investment into Buddy Media is an add-on to the $23MM Series C the company recently revealed, increasing the size of that round to $28m.
Key elements of the partnership include, integration of the Buddy Media Platform with WPP’s suite of technology products and services so that brands can tie Facebook marketing efforts into their overall marketing programs.
Training of WPP agencies on the Buddy Media Platform within the first year of the relationship, including education on how to best use the Buddy Media Platform to enable clients to launch, maintain, scale and monitor their Facebook presence globally. Co-development of new products and social applications exclusively for WPP clients.
Mark Read, CEO of WPP Digital, said: “We are pleased to be working with Buddy Media as our preferred partner to help clients manage their Facebook presences and capture the full benefits of the conversational marketing opportunity, at scale.”
Michael Lazerow, chairman and CEO Buddy Media, said: “It's clear that Facebook relationships work best when they’re an extension of an authentic relationship, which in the case of brands includes a wide range of communication channels and experiences.”
Will the partnership enhance the brands marketing efforts on Facebook?
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