WBCP Names EVP and GM of EMEA
Ms Zulueta continues to report to Mr Sollitto and hold responsibility for the management of licensing and retail business development activities. Working with licensees, retailers, promotional partners and WBCP offices, she oversees regional sales and marketing initiatives related to key consumer products categories including, toys, apparel and accessories, housewares, promotions and publishing, among others.
Prior to joining WBCP, Ms Zulueta held a variety of positions with RJR Nabisco. She joined WBCP in 1997 as general manager of operations in Spain and Portugal and in 1999 she was promoted to vice president and general manager of Southern Europe. In 2002, she was promoted to senior vice president and the scope of her responsibility was expanded to include the entire EMEA region.
Throughout her career at WBCP, Ms Zulueta's leadership has played an important role in the growth of the company’s European business. She and her team navigated through the transition to a single Euro trading zone and spearheaded WBCP’s move into the world of soccer with FIFA and UEFA.
Jordan Sollitto, executive vice president International Licensing at WBCP, said: “Ms Pilar has been instrumental in helping to lead our continued expansion and success in this key region with her strong leadership and expertise in the world of entertainment licensing.”
Will Ms Zulueta's experience benefit WBCP?
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