US mobile TV subscribers to double by 2013
Further, consumers demanding improved multimedia services other than e-mails or mobile gaming are adding to the growth. In terms of technology uptake, mobile TV is rapidly becoming an important new media distribution platform.
As per the report, the US, home to the worldâ€™s leading information and technology (ICT) producers in many sectors such as PCs, is the leading ICT consumer in the world.
A population base of over 300 million and very high income levels are the main factors that have led the US to become the largest consumer and a leading business market for mobile TV. Operators are counting on growing revenue from mobile data services such as, wireless e-mail, web browsing, and mobile TV to offset flat, or in some cases declining, wireless voice revenue.
According to the research firm, the mobile TV market is still at its infancy stage and most mobile network operators are adopting a wait-and-see attitude towards the technology that has already embarked in various countries like, South Korea, Japan, and Italy.
Besides, mobile TV is regarded as an opportunity that will turn out to be a mainstream service in most of the developed markets by 2013. Growth will be mainly led by Asia-Pacific countries, such as China, Japan, and South Korea, on the back of their free mobile TV model. Moreover, these countries have seen strong take-up due to the widespread prevalence of sophisticated, feature-packed handsets.
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