Univision Signs Agreement With DISH Network
DISH Network subscribers who have a Digital Video Recorder (DVR) will be able to use their remote to request more information from Univision's advertisers as well as receive coupons or free samples.
Univision will now offer advertisers spots with interactive triggers as a way to enhance national campaigns delivered through DISH Network's satellite service. The interactive applications allow viewers to select an overlay displayed during a commercial that will take them to a page to obtain more information about an advertiser's product or service.
Univision will also be able to provide advertisers with campaign reports about viewer participation in DISH Network's interactive households.
David Lawenda, president of advertising sales and marketing at Univision, said: “This partnership will offer our advertisers the opportunity to interact with the US Hispanic consumer in a relevant and more engaging environment that consumers control.”
Michael Finn, vice president for advertising sales at DISH Network, said: “This agreement allows Univision's National Ad Sales team to enhance its ad inventory and generate sales leads for advertisers by leveraging DISH Network's cutting-edge interactive TV platform.”
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