TLC Names Senior VP of Research
Ms Staro, a 15 year consumer insights veteran, joined discovery in September 2004 as director of research and on-air planning for Discovery Health Channel and Fit TV.
Ms Staro was promoted to vice president, corporate research in August 2006, where she led the company's media and marketing science efforts, as well as conducted the research leading to up to the launch of Discovery's Planet Green.
Prior to joining Discovery, Ms Staro held important strategic roles at Procter & Gamble and 180s. In her career with The Procter & Gamble Company, she worked in numerous management capacities across the US, Switzerland and the UK.
Since joining TLC as vice president, research in October 2008, Ms Staro has led the network's strategic research initiatives, propelling network growth through audience and marketplace insights, with consistent gains in P2+ audience delivery each year.
Ms Staro built a team from the ground up, which services all activities related to programming, scheduling, development, marketing, PR, finance, commerce and consumer trend research.
Amy Winter, general manager of TLC, said: â€œMs Staro has been a critical part of TLC's strategy team, leading the network to successfully launch brand-defining series like 'cake boss' and 'the police women franchise', while providing insight to improve upon key brands, like 'la ink' and 'say yes to the dress'. Her expertise is invaluable.â€
Will Ms Staro's experience benefit the firm?
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