TiVo, Virgin Media Form New Partnership
Under the mutually exclusive agreement, TiVo will develop a converged television and broadband interactive interface to power Virgin Media's next generation, high definition set top boxes. The terms of the deal are not disclosed.
TiVo will become the exclusive provider of middle-ware and user interface software for Virgin Media's next generation set top boxes. Virgin Media will become the exclusive distributor of TiVo services and technology in the UK.
Neil Berkett, CEO of Virgin Media, said: “The superiority of our fibre optic network combined with TiVo's capabilities, will allow us to offer consumers the most significantly advanced and compelling TV service available in the UK, and we believe will do to the TV market what Virgin Media has done to the high speed broadband market.”
Tom Rogers, president and CEO of TiVo, said: “We are very excited about this new distribution relationship with the UK's most advanced pay television provider and are particularly proud to have been selected as Virgin Media's core software partner for its next generation DVR-enabled set top boxes and its next generation non-DVR set top boxes.”
Will this partnership benefit both the firms?
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