The Hub Makes Executive Appointments
Mark Kern joins The Hub as senior vice president, communications and John Roberts as senior vice president, digital content and cross-platform entertainment. Both executives will report directly to Margaret Loesch, president and CEO for The Hub and their positions represent the completion of the senior staff for the Discovery-Hasbro joint venture.
Mr Kern is responsible for directing the full scope of The Hub's external and internal communications and public relations strategies, media master plans and programs, utilizing consumer, trade, business, financial and online media outlets.
Mr Kern will provide communication counsel to senior leadership on a broad range of business issues and serve as the primary spokesperson for the network in the media as well as at public affairs activities and on public relations issues. He will also serve as liaison between the communications operations of Discovery Communications and Hasbro.
John Roberts will oversee the development and execution of The Hub's overall digital strategy, online content and other digital and social media platform strategies. He is responsible for ensuring that all digital content reflects the network's objectives, creative vision and brand.
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