Technicolor is engaged in the development of broadcasting technologies. Under the terms of the exclusive long-term agreement, Technicolor will provide Relativity Media with an extensive range of production and post production services including visual effects and film services including 35mm trailers release printing, and front-end negative processing.

Also included are theatrical distribution services across both 35mm film and digital cinema, along with marketing services. Technicolor will also be a preferred provider a number of digital services including DVD compression & authoring, media management, and digital delivery to consumers.

Relativity Media is a media and entertainment company that focuses on creating, financing and distributing studio-quality entertainment content and intellectual property across multiple platforms. Relativity owns and operates Rogue, a company that specializes in the production and distribution of films targeted to the 13-25 year old audience.

Joe, president of Relativity Media, said: “As partners, Technicolor and Relativity Media are both very like-minded innovators and strategic thinkers. After a complete assessment of the market, we selected Technicolor because of their broad commitment to the industry, their remarkable legacy and leading digital capabilities.”

Frederic Rose, CEO of Technicolor, said: “We are delighted to be broadening and deepening our relationship with a fast moving partner like Relativity Media as they continue evolving their business model. As the industry shifts rapidly to digital, we are committed to continue our investment in technology innovation to provide the most efficient and advanced workflows and services to our partners.”

Will the new partnership benefit the firms?

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