Starz and Comcast Sign Affiliation Agreement
The new deal replaces the separate Starz and Encore agreements between the companies. Financial terms of the multi-year agreement were not disclosed.
As part of the deal, the companies have reached a long-term distribution agreement for Starz Entertainment's suite of authenticated online broadband product offerings. Comcast's respective Starz and Encore subscribers receive Starz Online and Encore Online, each offering 300 distinct movies and other episodes of original programming with approximately 80 percent in HD for Starz Online and 50 percent in HD for Encore Online.
Matt Bond, executive vice president of content acquisition at Comcast, said: "Comcast is pleased to continue its partnership with Starz Entertainment and bring the wide selection of exclusive movies and increasingly popular original content to our existing and prospective Starz, Encore and MoviePlex customers."
Bill Myers, president and COO of Starz Entertainment, said: "The agreement with Comcast extends and expands our relationship in a way that benefits consumers and provides Comcast with even more flexibility in presenting our programming."
How far the companies benefit with the agreement?
Have your say and discuss with your peers on the InfoGrok community.
Participate by posting your comments now.