In his new role, Mr McGraw will lead corporate promotions, retail trade relations, out of home advertising, specialty sales, Source’s boutique single copy sales division, and retail vision.

Previously, Mr McGraw served as vice president of retail marketing for about 10 years at Comag Marketing Group (CMG) and was responsible for newsstand sales and retail marketing across numerous classes of trade including grocery, mass, drugstore and other specialty retail.

Mr Leach will be responsible for the sales & services division’s retail sales teams across all major traditional classes of trade.

Previously, Mr Leach served as vice president of retail marketing for over 11 years at CMG, and was responsible for single copy magazine sales across many classes of trade including grocery, mass, drugstore and other specialty retail.

David Algire, president of Source Interlink Distribution, said: “This is the first in a series of announcements aimed at realigning our sales & marketing resources across all divisions of Source Interlink Companies.”

In addition, Source Interlink Companies has named Frank Bishop as president of Source Interlink Manufacturing, a producer of custom wire fixtures for front-end merchandisers, point-of-purchase and mainline retail displays.

In his new role, Mr Bishop will be responsible for all aspects of the manufacturing division focused on the design and production of front end check out equipment that includes sales, marketing and manufacturing.

Source Interlink is a publisher of magazines and on-line content for enthusiast audiences, as well as a sales and service distributor of magazines and provider of related in-store services across North America.

Will these changes affect the operations of the firm?

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