RoxioNow allows PC makers, consumer electronics companies, and retailers to participate in the over-the-top video market and provides consumers a convenient way to access new Hollywood content, as well as their existing libraries of entertainment and personal media.

The RoxioNow platform involves Sonic's complete range of Hollywood to Home products for creating, distributing, and enjoying digital content. This includes Sonic's professional Scenarist authoring workstations used in the production of Hollywood titles, its digital supply chain and cloud-based storage technologies for digital movie delivery and its consumer software products and services for on-device content access, management and enjoyment.

In order to further distinguish Sonic's digital platform from the retail storefronts it powers, RoxioNow will replace Roxio CinemaNow as the technology brand behind the services that Sonic currently runs for best buy, blockbuster and Lionsgate.

Dave Habiger, president and CEO of Sonic Solutions, said: “For all of the conveniences and capabilities technology has afforded consumers, it has yet to address a very basic need - easy access to our media when and where we want.

“With a 20-year history of developing digital media tools for professionals and consumers, and long-standing ties to PC vendors and CE manufacturers, Sonic is uniquely positioned to create the content delivery network required to fulfill this need.”

Will the new launch benefit Sonic?

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