Sonic and verve-media form partnership
The collaboration will enable content owners and retailers to explore new innovative revenue models through interactive contextual advertising. For consumers, the new capability will provide a unique viewing experience in which information or purchasing options for products featured in, or related to, the content being consumed are dynamically available upon request.
Sonic and verve-media plan to debut the interactive capabilities of the verve-media technology at CES 2010 in Las Vegas, January 2010.
Sonic has said that verve-media's technology is designed to address the multi-billion dollar market of embedded brand messages including featured product placements and sponsored original content. The technology allows all forms of video content to become highly interactive without disrupting the viewing experience, requiring a proprietary player or modifying source content.
Sonic has also said that the Roxio CinemaNow entertainment platform serves a broad range of premium content to a growing, multi-manufacturer ecosystem of home and mobile electronics including PCs, connected TVs, set-top DVRs, Blu-ray Disc players, smart phones and mobile media devices.
The platform enables retailers and consumer electronics companies to participate in the entertainment supply chain, add value to product offerings and form ongoing relationships with customers.
Dave Habiger, president and CEO of Sonic Solutions, said: “The Roxio CinemaNow entertainment platform was designed to not only enable studios, retailers and consumer electronics manufacturers to add value to product offerings, but also to form ongoing relationships with their customers.
“Our partnership with verve is another way we are enhancing the platform and creating a suite of possibilities for companies to merchandise and monetize digitally delivered entertainment in the rapidly evolving over-the-top video space.”
Will the companies benefit with the new platform?
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