Microtech has licensed Sonic's latest Qflix technology that supports DVD-9 (dual-layer) recording in addition to DVD-5 (single layer), to integrate into its Xpress XP automated disc publishing system.

Sonic said that titles are electronically delivered to Qflix-enabled systems then recorded on-demand with the same quality, security controls, and content features as mass-replicated discs, giving content owners and distributors the ability to sell deep catalog content with virtually no inventory risk.

The Qflix program offers a means for content owners to release titles for custom recording in industrial and retail environments with CSS (the industry-standard Content Scramble System) encryption.

Qflix technology is being used to create discs on-demand to fulfill online orders and can also be used by retailers to broaden the number of movies they offer by augmenting physical product with the ability to record content on-demand via in-store DVD-creation kiosks.

Microtech's Xpress XP system has the capacity and highest throughput for manufacturing on demand production with six Qflix recorders supported on a single automated publisher. The fully-automated system allows DVD-5 and DVD-9 titles to be produced without additional programming.

Microtech is a manufacturer and global supplier of robotic CD/DVD/HD & Blu-ray on demand fulfillment systems. Sonic Solutions is powering the digital media ecosystem through its complete range of Hollywood to Home applications and services.

Mark Ely, executive vice president of Sonic Solutions, said: “With the ability to custom produce discs in response to immediate demand, Qflix-enabled publishing systems have helped production facilities reduce the cost of carrying physical inventory while making it possible for entertainment owners, retailers, and distributors to cost-effectively monetize a broader range of content.

“Qflix has already helped support successful programs for major studios and online retailers. Now, with support for DVD-9, Qflix technology can enable more titles to be manufactured on demand and deliver everything from blockbusters to film classics with superior economics.”

Corwin Nichols, CEO of Microtech Systems, said: “Microtech has been a Sonic Qflix licensee since the initial launch and we've seen a steady growth in our business as more content owners and distributors recognize the benefits of manufacturing on demand.

“With new support for DVD-9 recording, we look forward to enabling our partners to efficiently distribute and profit from a new range of content offerings.”

Will the collaboration benefit the firms?

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