Rogers Digital Media, Brightcove Form Partnership
The new Citytv video initiative also utilized search technology from Endeca Technologies to improve the site’s overall search and navigation capabilities and the speed at which content is delivered.
In re-launching on the Brightcove platform, Citytv now provides viewers throughout Canada with exclusive access to HD-quality full-length episodes of popular US and Canadian television programs.
With Brightcove, Citytv is able to deliver quality user experience possible, as well as to extend the reach of its video content through Brightcove’s advanced social sharing capabilities.
Brightcove’s ease of integration with leading advertising networks and servers also enables Citytv to introduce new monetization opportunities for its long and short-form video content.
By integrating the Brightcove platform with Endeca’s technology, Citytv can now deliver advanced search and navigation capabilities across all of their video content to help viewers easily find and view relevant videos. As a result, viewers are drawn deeper into the rich video content that Citytv delivers.
Jeremy Allaire, chairman and CEO of Brightcove, said: “Millions of consumers throughout Canada turn to Rogers Digital Media web properties on a daily basis for innovative, highly immersive online video experiences.
“Brightcove is proud to be the online video platform behind Rogers’ new video initiatives at Citytv.com and other properties, particularly as the organization looks to expand the reach and distribution of its video content to mobile devices and Internet-connected TVs.”
Will the companies benefit with the partnership?
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