Rentrak, Zee TV Sign Television Measurement Agreement
Zee TV will use Rentrak's TV Essentials television measurement service to generate a precise picture of its audience's viewing habits - a tool that will help the network assess and fine tune its programming to better serve its viewers' entertainment needs.
Carol Hinnant, senior vice president of business development for advanced media at Rentrak', said: “We feel confident that the TV Essentials TV currency will provide Zee TV with not only a bigger picture view, but also a microscopic view of its core audience based on the viewing habits extracted from millions of digital televisions nationwide.”
Subroto Bhattacharya, country head for the Americas at Zee TV, said: “This partnership signifies not only our long-standing reputation and commitment to foster a deeper understanding and appreciation of the South Asian diaspora, but also our strategic approach to create fresh, entertaining and socially relevant programming that resonates with our viewers.”
How far this agreement will help Zee TV?
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