Rentrak To Provide Measurement Services For CTV
Rentrak's OnDemand Essentials service is well-equipped and strategically positioned to be the on-demand currency in Canada as it is in the US, said Rentrak.
Rentrak claims that CTV is the first Canadian broadcaster to utilize data from the OnDemand Essentials service and will have access to detailed performance data to better understand how its VOD content is performing to help optimize viewership and potential ad sales.
Carol Hinnant, senior vice president of business development for advanced media at Rentrak, said: “The Canadian video-on-demand market is poised to grow significantly in terms of marquee content, usage and ad revenue given the recent ruling by the Canadian Radio Television Telecommunications Commission that on-demand networks can now sell advertising specifically for the platform.”
Will this agreement help the companies to succeed in Canadian market ?
Have your say and discuss with your peers on the InfoGrok community.
Participate by posting your comments now.