Rentrak Signs OnDemand Essentials Deal with Image
Serving major titles and independent films alike, the company has more than 3,000 exclusive DVD titles and approximately 340 exclusive CD titles in domestic release and more than 450 programs internationally via sublicense agreements.
Rentrak's OnDemand Essentials processes daily, census-level on-demand data representing over 80 million set-top-boxes from 38 cable, telco and satellite providers and 100 percent of the top-25 operators offering video-on-demand (VOD). Rentrak's extensive on-demand data is used by more than 150 network and studio clients.
Rentrak serves the advertising, television and entertainment industries. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media.
Rentrak is headquartered in Portland, Oregon, with additional US and international offices.
Gordon Jones, vice president of OnDemand Essentials at Rentrak, said: â€œThe increased amount of quality content available on VOD continues to attract more viewers to the platform, and makes it necessary for providers to subscribe to OnDemand Essentials which is the VOD industry's measurement currency.â€
John Hyde, vice chairman of Image Entertainment, said: â€œGiven how competitive the video-on-demand platform is, it is crucial for Image to have timely and insightful performance data as to how our films perform in order to optimize our portfolio for both usage and revenue growth.â€
Will the deal benefit Image Entertainment?
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