Rentrak Names President of National Linear Television
Mr Wilson will be responsible for building and maintaining key strategic relationships with national advertisers, agencies and national TV networks in the linear television marketplace.
Mr Wilson joins Rentrak from LogicLab where he served as the CEO and president. Prior to LogicLab, he was the president at both Experian Research Services as well as Simmons Market Research Bureau.
Earlier in his career, Mr Wilson held numerous senior-level positions during his tenure at Scarborough Research Company.
With this appointment, Rentrak will further expand the company's leading video-on-demand (VOD) and AMI business internationally and with companies that go beyond the cable, satellite and telco industry.
Rentrak's processing of VOD information from the equivalent of 80 million set-top devices everyday strategically positions the company to be working with the new and emerging over the top TV providers to move Rentrak's VOD information into the buying process of television.
Cathy Hetzel will remain as president of the advanced media & information (AMI) division.
Bill Livek, CEO of Rentrak, said: â€œI am excited to welcome Mr Wilson to Rentrak as we continue to expand our reach as the TV Database Currency in a world where advertisers, agencies and television networks are using a basket of currencies to drive the growth of their business. The appointment of Chris allows Cathy to expand her role in the company and promotes our growth agenda in the industry.â€
Will Mr Wilson's experience benefit Rentrak?
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