Rentrak Appoints New VP for AMI Division
Mr Goldfarb will be responsible for growing the company's advertising agency client base and will report to Cathy Hetzel, president of the division.
Mr Goldfarb was vice president of sales for a division of Merkle. He led business development for emerging product lines. He was executive vice president of Simmons Market Research.
After Simmons' acquisition by Experian, Mr Goldfarb remained at Experian as vice president of sales at Experian Marketing Services.
Mr Goldfarb has over 20 years of experience and relationships with the business leaders in the media and agency communities.
Cathy Hetzel, president of AMI division at Rentrak, said: “Agency and advertiser sales represent a key customer group for Rentrak's continued growth. Evan's years of experience in working with agencies and segmentation databases make him a perfect fit to expand Rentrak's database currency initiatives.”
Mr Goldfarb said: “Rentrak's database allows agencies and advertisers to effectively target customers by overlaying their robust television viewing data with the advertiser's definition of their customers.
“I'm excited to join Rentrak and look forward to utilizing my industry experience to have more agencies using Rentrak's enormous and stable TV database to guide advertising buys to increase their efficiency and effectiveness.”
Will Mr Goldfarb's experience benefit the company?
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