Rentrak Acquires Media Salvation
The acquisition secures an additional major studio to Rentrak's roster of entertainment clients for its studio revenue share essentials, digital download essentials and mobile essentials services.
With this acquisition, Rentrak will be able to integrate all of its existing products with TV network and studio financial and distribution systems such as JD Edwards, SAP and other financial packages.
The acquisition also strengthens Rentrak's management team with the appointment of David Cortese as senior vice president of digital studio services. Prior to launching Media Salvation in January, 2009, Mr Cortese spent eight years at Sony Pictures Home Entertainment, most recently as the division's worldwide CIO.
Marty Graham, president of home entertainment at Rentrak, said: â€œAs consumers continue to shift their entertainment consumption from physical formats (discs) to electronic (downloads/streams), this acquisition further strengthens Rentrak's ability to provide our studio and network clients with the sales and financial reporting and intelligence they need to effectively manage this transition.â€
David Cortese, senior vice president of digital studio services at Rentrak, said: â€œI am thrilled to be joining the Rentrak team as we work to add the complementary components of Media Salvation's technology into Rentrak's existing reporting systems and operational capabilities in order to create a best-in-class service offering for our studio, broadcast and cable network clients.â€
Will the acquisition enhance Rentrak's operational capabilities?
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