Relativity Media Expands Relationship with Rentrak
Under the contract, Rentrak will provide performance reporting for Relativity Mediaâ€™s video-on-demand (VOD) content.
Relativity Media is a next-generation studio engaged in multiple aspects of entertainment including full-scale film and television production and distribution.
Relativity has produced and financed more than 200 motion pictures. Rentrak's extensive on-demand data is used by more than 150 network and studio clients.
Rentrak has also signed a long-term contract extension for SiTV, an English-language television network for bi-cultural Latinos with a programming slate that consists of unique, high quality original content across all platforms (TV, online, VOD, mobile).
Rentrak Corporation is a media measurement and research company, providing content measurement, analytical services and unique insight to the most recognizable names in the entertainment industry.
Gordon Jones, vice president of OnDemand Essentials at Rentrak, said: â€œRentrak is excited to expand our relationship across multiple screens with such a dynamic studio to provide the type of granular and reliable media measurement that will help Relativity better strategize and monetize their content offerings on both the big and small screen.â€
David Spiegelman, president of domestic television and digital distribution for Relativity Media, said: â€œAs a growing force in the entertainment industry, it is crucial for our company to have access to as much research and information as possible in order to make strategic programming decisions. We are thrilled to use Rentrak as our research partner as we roll out our first group of films into the video-on-demand/electronic sell through marketplace.â€
Will the deal benefit Relativity Media?
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