Phorm Launches OIX Platform In Brazil
Phorm has been working with Brazil's internet service providers (ISPs), publishers and advertisers for some time, and has launched the first phase of a country-wide roll-out in conjunction with Estadao, iG, Oi, Terra and UOL. The company expects to announce further ISP and content partners in due course.
Phorm's Web Discover product is being launched in Brazil under the local brand name Navegador. The service will bring relevant content to consumers based on their web browsing interests and will be made available in due course to all websites in Brazil, free of charge to both them and consumers.
Phorm's business model, which is based on the principle of an exchange, means that the fixed cost base is not expected to change materially as a result of the generation of significant revenue and nation-wide roll-out. Phorm expects to make more announcements regarding revenue and further deployments in due course.
Kent Ertugrul, founder and CEO of Phorm, said: “Our commercial deployment in partnership with many of Brazil's leading internet players reflects the many lessons learnt from experiences in other markets. Beyond Brazil, we have successfully completed two trials in Korea, about which we will update the market in due course, and we are now active in almost every other major internet market worldwide.”
Will the company benefit with the deployment in Brazil?
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