MTG To Launch New Pay-TV Channel In Bulgaria
Nova Sport, the fourteenth localized sports channel to be launched by MTG, will feature premium sports content including English Barclay's Premier League and UEFA Champions League football, IAAF Diamond League athletics, and 2010 IIHF World Championship ice-hockey.
Nova Sport will be broadcast daily. The companies Bulgarian sports rights portfolio includes the broadcasting rights to the English Barclays premier league, the non-exclusive rights to the UEFA champions league, the broadcasting rights to the English FA cup, as well as the home matches of the England and England under 21 national teams, the English FA community shield, the German DFB Pokal cup and the home matches of the German national football team.
Hans-Holger Albrecht, president and CEO of MTG, said: “The further enhancement of our pay-TV channel offering in Bulgaria with the launch of Nova Sport reflects our commitment to provide the better content to subscribers. Our free-TV channels in Bulgaria are already firmly established as the primary commercial challenger to the incumbent with growing audience and advertising market shares.”
Will the new launch succeed in providing better content to the subscribers?
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