MSN, BermanBraun and HFM U.S to launch new online lifestyle experience
According to Microsoft, the new site, which will launch in the first half of 2010, will present a wide range of accessible content in a visual package. The design, programming and operations of the new digital brand will be spearheaded by BermanBraun and HFM U.S. MSN will lead the advertising sales efforts along with HFM U.S. on selected accounts.
MSN has said that the new lifestyle site, similar to Wonderwall.com, will be distributed through MSN and promoted on HFM U.S. web sites and magazine properties. MSN will lead the advertising sales effort along with HFM U.S.
Scott Moore, executive producer in US at MSN, said: “Lifestyle is one of our top priorities because of its growing popularity and strong appeal to the adult female audience and advertisers that wish to reach them. We see a great opportunity to expand on our current lifestyle offering by delivering a new experience that is unique to the broader lifestyle category.
“We’re excited to build on our proven model with BermanBraun, adding the category branding expertise and panache of HFM U.S. to deliver a compelling new lifestyle experience on MSN.”
Will the companies benefit with the launch?
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