The deal calls for the network to be launched on the D1 digital tier in the major markets of Chicago, Boston, San Francisco and Sacramento by September 1, 2011.

The launch in these four key markets will solidify Mnet as the only nationally distributed network targeted to English-speaking Asian Americans and fans of Asian pop culture with overall distribution to include nine out of the top ten DMAs, as well as all of the top ten Asian American DMAs.

Mnet’s target audience includes the most upscale and most digitally savvy consumers in the country.

According to the recently released 2010 census data, the Asian American population in the US has grown significantly in the last decade, up 43.3 percent to 14.7 million compared to 10.2 million in 2000. Based on this new data, Asian Americans currently make up 4.8 percent of the total US population.

Adam Ware, acting president & CEO of Mnet, said: “We applaud Comcast’s clear commitment to the Asian American community and are thrilled that they chose Mnet as the network to serve their subscribers in these strategic markets. We look forward to working closely with its local systems to bring the Mnet brand to the widest possible audience.

Mnet’s carriage commitments have established the network as the definitive Asian pop culture network in the US. This is a great next step for us and we look forward to growing our partnership with Comcast in the months and years to come.”

Will the deal commercially benefit the firms?

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