Rainstorm will be leveraging Magic Rock's active distribution platform for the direct-to-consumer delivery of films handled by their Launchpad Releasing brand.

In addition, the company will utilize Magic Rock's marketing tools and channel partnerships, including Neoflix, a transaction and digital asset platform, to bring their newest film releases directly to target audiences.

John Chang, CEO of Magic Rock, said: “We are delighted to be in partnership with Rainstorm and leverage our Active Distribution platform to extend the reach of their thought-provoking and engaging films.”

Steve Kaplan, CEO of Rainstorm, said: “We have a full pipeline of innovative films in all different phases of the funding-distribution lifecycle, and Magic Rock's technical solutions allow us to reach out and connect these films directly to their audience more effectively than ever.

“By minimizing our financial outlay in the new media marketplace, while simultaneously maximizing outreach through innovative channels, Magic Rock's solutions will allow us to keep nimble, leverage our resources and ready for the next great project.”

How far this alliance will benefit both the firms?

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