Linktone Enters into Mobile Video Agreement with CNRMM
CNRMM is one of four companies licensed to provide video content to mobile phone users in China and a subsidiary of China National Radio, the national radio station of the People's Republic of China.
Under the terms of the agreement with CNRMM, beginning with the 2009 MLB world series on October 28th, Linktone will provide daily video highlights from the Fall Classic to CNRMM's subscribers, who will be able to access the content via China Mobile's Monternet mobile video platform.
Beginning in April 2010, the MLB video highlights provided by Linktone to CNRMM customers are expected to be expanded to include regular season games for all 30 MLB Clubs.
Hary Tanoesoedibjo, chairman and chief executive officer of Linktone, said: “This partnership is an early example of the many possible product applications arising from Linktone's recently announced exclusive license for MLB related interactive media rights. Baseball will be coming to the portable screen in China via 3G technology, enabling baseball fans to follow their favorite teams and players anywhere and anytime.”
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