IMAX, Warner Bros Sign Up To 20 Picture Deal
By NS Admin Published 29 April 2010Warner Bros. and IMAX also plan to release an additional 15 films over the course of 2011, 2012 and 2013.
The agreement strategically aligns Warner Bros.' tent-pole business with the increasing popularity of The IMAX Experience in both 2D and IMAX 3D, providing the studio with an added distribution platform that consistently delivers strong box office returns.
Dan Fellman, president of domestic distribution for Warner Bros. Pictures, said: “Our track record with IMAX has been incredible, and incorporating 3D into this collaborative effort will serve as the ultimate experience for our audiences. We are proud of our forthcoming slate and eager to offer these films to audiences in the most premium of movie-going experiences.”
Richard Gelfond, CEO of IMAX, said: “Warner Bros. is and has been an important strategic partner for IMAX. The success of our partnership to date is a result of our integrated approach to marketing and release strategies, and we believe this formula will lead to more box office success in the future.”
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