The 3D Blu-ray versions of the films are exclusive for the next 12 months to Samsung's 2010 3D starter kit, which also includes two pairs of 3D glasses and is free to people who buy a Samsung 3D TV and a Samsung 3D Blu-ray device. The starter kit will be available starting this fall.

The agreement is consistent with IMAX's stated intent to expand its business through strategic growth initiatives that capitalize on its brand and content, and to partner with leading companies that can deliver new and exciting in-home 3D entertainment.

The IMAX brand will be featured on packaging of Samsung products and displayed as part of the promotion of the products in retail stores around the world.

For Samsung, the agreement is part of the company's ongoing commitment to provide consumers with compelling new Blu-ray 3D content that, when shown on its latest line-up of 3D-capable HDTVs, delivers outstanding 3D entertainment in the home.

Richard Gelfond, CEO of IMAX, said: “Samsung is developing excellent television products that offer a powerful 3D experience for consumers in their living and family rooms. IMAX remains focused on partnering with the best companies in the world to help us further extend our brand, establish our presence in the home and capitalize on our premium content, and we believe Samsung will be an strong strategic marketing partner in these efforts.”

John Revie, senior vice president of home entertainment at Samsung Electronics America, said: “3D has raised the bar for immersive entertainment, and we believe adoption of 3D will increase as people have more appealing content choices. As the market leader in 3D and HDTV, Samsung is proud to lead the way into the next dimension of premium home entertainment and collaborate with IMAX to deliver richer content to the home.”

Will the partnership further extend IMAX's brand value?

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