Global IPTV subscribers to rise around 106 million by 2014
Continuous improvement in the speed of broadband and availability of interactive applications will play a crucial role in the expansion of IPTV market around the globe. With the expansion of broadband, IPTV, has the potential to cause a paradigm shift in telecommunication services, and service providers, especially telecom operators, have a great opportunity to increase customer average revenue per user.
European countries are the biggest market for IPTV, with France, the UK, and Germany leading the growth in the region.
However, according to the research firm, Asian market will soon be dominating the global IPTV sector. This is due to the fact that, many Asian countries are deploying high-speed infrastructure to fulfill the need for technological convergence.
Asian countries will also dominate in terms of number of households with immense potential to absorb IPTV services. Besides, decreasing service price and expanding middle class will foster the IPTV market where, China, Japan, and South Korea will grow rapidly during the forecast period.
IPTV represents an opportunity for telecommunication companies looking for new revenue streams beyond data and voice services, said the research firm.
The research firm also found that, the number of IPTV subscribers will climb in those markets where FTTx deployment is powering ahead as consumers are switching to fiber for their broadband. Besides, most of the IPTV markets have not reached saturation, so there exists more opportunities for growth.
At the service revenue front, video services, value-added media services, and IPTV operator advertising will contribute for the major chunk of IPTV services revenue in future, added the research firm.
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