Episodic Unveils Live Ad Insertion Solution
According to Episodic, with the company Live Ad Manager, live event producers can easily insert standard ad units delivered by it or any of the major ad servers directly into live online broadcasts. This technology signals a major shift in the revenue potential for live events, opening up doors for significant monetization opportunities in delivering live video on the web.
The company said that with this innovation, it is offering programmers and cable operators a real-time, multi-platform ad campaign management and decision system for delivering timely and relevant ads during live streaming sessions. Ad placement for a live event may be pre-programmed or inserted manually from the Episodic Live Ad Manager.
Matias Cudich, vice president of product management at Episodic, said: “This unique technology opens up a new pool of ad inventory for publishers and allows them to maximize revenue from their live events. Publishers often simulcast their television broadcasts to the Web with ads and all.
“Although these publishers are broadcasting the same commercials twice, once on television and then again on the Web, oftentimes they are not paid twice for these advertisements. Now with Episodic, publishers can simulcast their broadcasts online and open up a new pool of ad inventory that their online ad sales teams can sell against.”
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