DIRECTV Group and DISH Network Launch ASAP
ASAP will be a fully measured advertising platform utilizing third-party research services. Advertisers will receive in-depth post report metrics upon the completion of a campaign.
DIRECTV said that advertisers will benefit from a turn-key, one-stop-shop approach with respect to the process of creating, planning, buying and implementing a national interactive advertising campaign. ASAP's core opportunity will offer advertisers the ability to showcase long-form advertorial content on an exclusive, dedicated channel coupled with interactive opportunities to further engage the consumer.
Michael Finn, vice president of advertising sales for DISH Network, said: “Separately, our satellite companies already bring advanced media functionality to every DMA in the country; together, we bring the scale, ease of use and analytics that we believe will power interactive TV into the mainstream among clients.”
Bob Riordan, senior vice president of advertising sales for DIRECTV, said: “Both DIRECTV and DISH Network have offered advertisers a proven and mature interactive platform that dates back to 2004. Our combined advanced television efforts will bring the marketplace unmatched expertise and an unrivaled nationally scaled experience.”
Will the new platform help advertisers in reaching more households?
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