Cox Cross Media and Adify to Form Cox Digital
Cox Digital Solutions offers a complete digital media solution that gives national, regional, and local agencies, advertisers and publishers national scale and local engagement, as well as an MRC-accredited, ad delivery and optimization technology designed to maximize revenue.
Cox Digital Solutions is a division of Cox Reps which is owned by Cox Media Group, offers local reach and efficient media placement.
For advertisers and agencies, Cox Digital Solutions offers breadth of premium national and local inventory, scalable and large reach for local and contextual placements and engaged audiences who spend more time with Cox Digital Solutions' partner content than on other sites.
Multiple buying options for premium placements, integrated marketing campaigns or selective reach, Cox Digital Solutions sales team will service the agency/advertiser directly. For broad reach campaigns, advertisers are able to use their trading desks via Cox Digital Solutions RTB technology.
For the company's publisher partners, Cox Digital Solutions offers ability to maximize revenues by introducing them to quality brands looking to target both nationally and locally with scale; efficiency through technology that enables multi-channel campaigns with a single ad tag and one interface.
Exclusive, prominent, and compelling opportunities on quality publisher sites. A full array of monetization channels. Publishing partners are able to sell directly, work with vertical ad networks, and leverage digital media sales or directly access agency trading desks.
Steve Shaw, president of Cox Digital Solutions, said: â€œBy combining the best of Cox Cross Media and Adify, we now have one of the largest dedicated digital sales teams in the country and can bring incredible opportunities to all of our publishing partners while offering quality local inventory, national reach, and engaged audiences to advertisers.â€
Will the merger offer quality local inventory to advertisers?
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