Cox Appoints VP of Sales
In her new role, Ms Garrett will be responsible for developing, implementing and leading all residential sales and customer retention strategies. She will oversee all residential sales channels including inbound call center sales, retail sales partnerships, outbound telemarketing, in-house and contract sales teams, e-commerce and Cox-sponsored events.
In addition, Ms Garrett will also create and support sales tools, processes and metrics in order to drive increased sales performance.
Ms Garrett joined the Cox Virginia senior leadership team in 2007 and has since focused on aligning, diversifying and building the effectiveness of the region’s sales organization, encompassing inbound and outbound phone sales, retail centers, direct sales and innovative new sales partnerships.
Ms Garrett extensive sales experience includes a high-level of knowledge of cable television, telephony, data/IP and access products and services.
Ms Garrett’s most recent experience as vice president - sales and retention in Cox Virginia give her a unique perspective to grow market share through unique selling initiatives to new customers, while retaining valuable existing Cox customers.
Before joining Cox, Ms Garrett led Atlanta-based ISP, EarthLink’s sales and retention group. Prior to EarthLink, she was the director of sales and business services for MindSpring.
Kimberly Edmunds, senior vice president of customer operations at Cox, said: “Jennifer brings the right combination of strategic leadership and hands-on sales execution experience to meet the advanced requirements of our business.”
Will Ms Garrett’s experience benefit the firm?
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