In this role, Mr Levitt will be a key member of the all-comedy network's senior leadership team, overseeing all facets of strategic and creative brand development, consumer marketing and cross-business initiatives.

Mr Levitt was most recently chief marketing officer at Canwest Broadcasting where he oversaw brand strategy, advertising, on-air promotion, publicity and content distribution for the company's portfolio of television and digital brands including broadcast network Global Television (with 13 local affiliate stations) and 19 Canadian cable channels including Food Network Canada, HGTV Canada, History Television, IFC Canada, Movietime, National Geographic Canada and Showcase.

Mr Levitt was responsible for negotiating Canwest's landmark video-on-demand agreement with Rogers Cable - the country's first major primetime VOD offering.

Mr Levitt was also a key member of the Canwest management team that oversaw the successful integration of the Alliance Atlantis cable assets. These and other achievements led Canwest to be named 2007's Media Player of the Year by Marketing magazine.

Mr Levitt joined Canwest in 2005 from Alliance Atlantis where, over a period of eight years, he held progressively senior marketing roles including senior vice president, marketing and creative services. He was responsible for consumer, trade and affiliate marketing for its thirteen well-branded cable channels and international television distribution business including the CSI franchise.

Michele Ganeless, president of Comedy Central, said: “Walter's experience and pedigree are unparalleled. He has been masterful at building consistent brand messaging across multiple screens. We're thrilled to have him bring his talents to Comedy Central and are grateful that he holds no animosity towards the network that helped coin the phrase Blame Canada.”

Will Mr Levitt’s experience benefit the firm?

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