Comcast, ESPN Sign Distribution Agreement
Comcast claims that it is the first cable affiliate to sign on to distribute ESPN’s new network that will launch on June 11, 2010 and will include nearly 100 events in its first year. In addition, Comcast and ESPN will provide customers access to select ESPN 3D events on VOD.
George Bodenheimer, co-chairman at Disney Media Networks, and president of ESPN and ABC Sports, said: “As a leader in the distribution of innovative content, it's fitting that Comcast is the first cable distributor for ESPN 3D. This agreement demonstrates ESPN's and Comcast's shared commitment to bring the latest viewing experience to sports fans.”
Brian Roberts, chairman and CEO of Comcast, said: “ESPN was a pioneer in HD, and continues to move the industry forward with the first 3D sports network. We delivered the first live national 3D sports event to consumers homes earlier this year with the Masters Tournament and believe that 3D sports will drive the adoption of this technology and continue to revolutionize how we deliver entertainment.”
How far this agreement will help both the companies?
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