The Cineplex introduction further extends the availability of RoxioNow outside the US, and is part of Sonic's broader international expansion plans. Sonic plans to reveal additional initiatives outside the US over the next several months.

According to Sonic, the new service allows Canadian consumers to download movies online, including new releases on the same day they are released on DVD and Blu-ray Disc.

Sonic is working with Cineplex on a multi-phase rollout that includes making the service available from a broad range of connected devices and ensuring compatibility with studio-supported digital programs.

Powered by RoxioNow stores enable consumers to instantly rent and purchase high-quality entertainment on their favorite devices and, through the RoxioNow online entertainment library, access their content at any time, on any RoxioNow-powered device.

Pat Marshall, vice president of communications and investor relations at Cineplex Entertainment, said: “We are the first movie touch point for consumers, both online and in our theatres. Now with the addition of digital movie downloads from our Cineplex store, we are providing consumers with more choices when they experience a movie at home.”

David Cook, senior vice president and general manager of RoxioNow, said: “The Cineplex launch is an important win for Sonic, marking an additional placement for the RoxioNow platform outside of the US and further exemplifying the broad range of companies that can benefit from licensing our entertainment technologies and infrastructure.”

Will the new service provide better features for Canadian consumers?

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