BestTV will also join the Brightcove Alliance global partner ecosystem, which consists of more than 200 technology and distribution partners who have integrated with the Brightcove platform, as well as solution providers building customer websites and video applications using Brightcove.

The first customer to take advantage of the new reseller partnership between Brightcove and BestTV is the Jerusalem Post online edition, an english-language newspaper and english website covering Israel, the Middle East, and the Jewish world.

Brightcove said that its online video platform is widely adopted on-demand software for publishing and distributing professional video on the Web. Following the agreement, BestTV, a Rhodium portfolio company, will offer migration services to the Brightcove platform for its existing customers as well as for new prospects.

Jeremy Allaire, chairman and CEO of Brightcove, said: “Together with BestTV, we are well positioned to take advantage of the fast-growing market for online video in Israel. We look forward to working with BestTV to provide media companies and marketers throughout Israel with a comprehensive solution to meet all of their video needs.”

Yuval Gliks, CEO of BestTV, said: “As global partners, we can now enable our customers to provide high-quality and engaging video experiences that address a wide range of video use cases from advertising-supported media to direct-to-consumer marketing.”

Yariv Carni, CEO of Jerusalem Post online edition, said: “Brightcove and BestTV enable our organization to introduce a scalable, flexible video experience that meets the needs of our global online audience and deepens consumer engagement with our video content.”

Will the partnership provide better solutions to media companies?

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