Baker & Taylor and De Marque Form Partnership
The partnership will focus initially on the distribution of French Canadian e-books around the world through the revolutionary, cutting-edge Blio e-reading application.
Baker & Taylor distributes e-books that come to life via Blio, the innovative, interactive, full-color application created and developed by K-NFB Reading Technology.
Together, Baker & Taylor and De Marque will now offer French Canadian publishers a distribution solution without borders.
While several digital e-reading environments are suited to novels and other non-illustrated works, Blio can handle these titles as well as the rich media, full-color content contained in highly illustrated, highly graphical titles, without losing the original layout.
Through its strategic relationship with K-NFB Reading Technology, Baker & Taylor is responsible for distributing digital media content via Blio and its vast worldwide distribution network. Children's titles, lifestyle titles such as cookbooks, travel books and other rich, beautiful digital content can be found in the Blio store.
Blio will be preloaded on millions of consumers favorite devices in 2011, including tablets, laptops, desktops and phones from today's top device manufacturers and mobile carriers. Blio will soon be available to users of multiple operating systems, including Mac, Android and Windows Phone 7.
Linda Gagnon, senior vice president of Baker & Taylor's Digital Media Group, said: "We are very pleased to work with De Marque, a highly regarded digital asset manager and distributor, to increase the supply of e-books to international markets. Our partnership allows De Marque to open up access to new outlets for French Canadian publishers."
Marc Boutet, president of De Marque, said: "Blio offers an unparalleled digital e-reader solution for preserving the original page layouts of illustrated publications, which had been ignored by manufacturers of e-book devices and e-readers.
â€œThis software is especially interesting, because it is available for free on the computers that most people already have. We welcome this partnership, as it marks a turning point in the international distribution of books published by publishers in Quebec and French Canada."
Will the partnership benefit the firms?
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