Atlanta Latino and impreMedia to join forces for strategic alliance agreement
Under the new partnership, the two companies will share their content via print, online, TV and mobile platforms. This alliance will allow impreMedia to expand its footprint into Georgia, an important market for national advertisers.
Arturo Duran, CEO of impreMedia Digital, said: “ImpreMedia is extremely pleased to team up with Atlanta Latino in a growing market such as Atlanta. ImpreMedia has been interested in expanding to the Southeast for some time now and we couldn't be more pleased with the partner we've found in Atlanta Latino.”
Farid Sadri, president and CEO of Atlanta Latino, said: “Our readers and advertisers will benefit tremendously as a result of this partnership and from additional resources it will offer our multiplatform media company.”
Will this agreement benefit both the firms?
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