AEG Digital Media’s innovative use of Cisco’s digital media processing technology, a foundational part of the Cisco Videoscape portfolio, has helped AEG Digital Media fuel its business, and grow its applications and customer base.

AEG Digital Media had standardized on Cisco’s Spinnaker live streaming appliance, which enables the real-time delivery to PCs, Macintosh computers and mobile devices of such content as the annual Grammy Awards, FarmAid’s 25th Anniversary Benefit Concert, the FIFA World Cup Kickoff Concert, and the Amgen Tour of California.

The Spinnaker solution, based on the company’s recent acquisition of Inlet Technologies, is used in streaming multimedia over managed and unmanaged networks, and adapts the quality of the video stream based on real-time network conditions.

AEG Digital Media’s use of Cisco core networking infrastructure, powered by Cisco routers and switches, supports the video-streaming technology to deliver reliable and quality live video services.

The comprehensive Cisco Videoscape platform for service and content providers brings together digital TV and online content with social media and communications applications to create a truly immersive home and mobile video entertainment experience.

The Cisco Videoscape solution has network intelligence built in to enhance Internet video on TVs and mobile devices, and to deliver the premium quality necessary for a higher-resolution experience instead of best-effort quality.

AEG Digital Media recently added 10 additional Cisco Spinnaker appliances to its existing infrastructure, which now has 40 in its $25 million digital broadcast operations center at Los Angeles Live, AEG’s $2.5 billion four-million-square-foot entertainment district in Los Angeles.

Cisco’s technology is enabling AEG Digital Media to serve its customers in delivering any premium live streaming event, including supporting a projected 1,000 premium events in 2011.

John Petrocelli, vice president of sales and business development at AEG Digital Media, said: “AEG Digital Media is committed to consistently delivering consumers online video experiences that combine striking broadcast quality with outstanding reliability and performance.

“Cisco’s enabling technology is an integral part of our solution to help ensure that live streaming video content is delivered with the highest quality and to the widest range of screens and devices.”

Will the move help AEG to enhance its services?

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