Developed in conjunction with several Fortune 500 brands and the online advertising industry’s digital agencies, AdSafe's new platform can be used to determine attribution and effective buying strategies via real-time analytics that deliver critical and actionable data to help media buyers identify areas of opportunity and better monetize their display advertising campaigns.

AdSafe's Performance Control is currently in beta testing with several Fortune 500 brands and their agencies that are using the platform to - determine attribution and effective buying strategies, determine correlation between conversions and media placement; influence future buying decisions, improve media planning; and explore different attribution tests in real-time to affect change on campaign outcome.

AdSafe's Performance Control provides continuous, real-time analysis of a campaign as soon as it goes live offering rich metrics such as visible and invisible ad delivery, time of day and device type (i.e. tablets, mobile phone or desktop), conversions and media placement, among other key data points.

Daily diagnostic metrics track the rating of inventory, enabling advertisers and agencies to easily improve campaign effectiveness by identifying areas of higher opportunity, performance, return and optimization.

David Hahn, senior vice president of product management at AdSafe Media, said: “We are excited about the opportunities that this will afford our clients. This new platform is a powerful tool which will help marketers understand and affect change on campaign performance and outcome as soon as the campaign goes live providing actionable insights in real time that improve buying decisions, campaign effectiveness and reducing make goods and increasing ROI.”

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