Adobe Extends Alliance With Turner Broadcasting
This expansion of the alliance is focused on efforts to take advantage of the extensibility of Adobe’s video production toolset to create a cross-location editing environment that is faster and more efficient and format capable than today’s broadcast industry workflows.
The initial goal of the extended alliance is to leverage Adobe’s video editing solutions, including Adobe Premiere Pro CS4 software, to advance the speed and efficiency of video editing workflows at Turner, including Turner’s news production environments.
According to Adobe, the expanded alliance with Turner is consistent with Adobe’s strategy of working with customers to develop solutions that enhance and extend content creation and delivery across multiple media. Adobe and Turner are collaborating to improve the speed and turnaround of video production in the fast-paced newsroom environment, making workflows more streamlined and integrated and reducing the time journalists and video editors spend on redundant tasks.
Adobe has also added that its Creative Suite 4 Production Premium software offers exceptional support for tapeless workflows. It also provides the foundation for next-generation broadcasting workflows as well as helping broadcasters build more profitable online business models. With native support of RED R3D, Panasonic P2, Sony XDCAM EX and AVCHD (Advanced Video Codec High Definition) in Adobe Premiere Pro CS4 software, editors now have one of the fastest possible workflows to view what the camera captured without loss of fidelity – all without transcoding or rewrapping.
John Loiacono, senior vice president, creative solutions business unit at Adobe, said: “The expansion of our alliance with Turner, a prominent broadcaster with a worldwide reach and reputation, demonstrates the importance of providing integrated newsroom video editing solutions that are fast and efficient, our vision is to help broadcasters, media companies and video professionals make the most of their content, and this alliance exemplifies that.”
Can Turner Broadcasting deliver the expected software for which the alliance is expanded?
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