Access Intelligence Buys Cynopsis Media
Peloton Media Advisors, a boutique merger and acquisition advisory firm, was the advisor to Cynopsis Media regarding its acquisition.
The acquisition of Cynopsis is the third for Access Intelligence from past six months which has strengthened its leadership position in the media and communications markets by investing in strategic acquisitions with rapid growth from its existing brands.
The acquisition marks continued investment in high-performing and premier properties of Access Intelligence with engaged audiences and better products and services.
In February 2011, Access Intelligence has acquired Red7 Media that serves the events and media business through Event Marketer, Expo, Best Events, Folio and Audience Development.
Don Pazour, president and CEO of Access Intelligence, said: â€œCynopsis and the Red7 integrated media company have established AI as a major player in the media and marketing sector and OR Managerâ€™s integrated media base has enhanced our healthcare portfolio. We expect to continue an aggressive plan of organic and acquisition growth across these two core groups within the company.â€
In January 2011, Access Intelligence has also acquired OR Manager, a media brand and annual educational conference and trade show for operating room executives, managers and hospital directors.
Cynopsis Media publishes the Cynopsis daily covering the latest news in the TV business - Cynopsis Digital, Cynopsis Kids and the just-launched Cynopsis Sports. Additionally, it is also a publisher of classified jobs in the TV industry through the Cynopsis Classified Advantage.
Access Intelligence is an integrated media company serving a global audience, delivers business intelligence to executives in the media, communications, healthcare, aviation, energy, defense and chemical markets through conferences, trade shows, networking events, publications, books and e-media offerings.
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