Survey: US physicians continue to sell their private practices
The changing landscape will require healthcare IT, medical device manufacturers, pharmaceutical companies and payers to revise their business models and offerings.
At the same time, hospitals will need to determine how to retain and recruit the correct mix of physicians, especially in high-growth service lines, including cardiovascular care, orthopedics, cancer care and radiology. Patients will increasingly move to large health systems, as opposed to the current trend of visiting doctors in private, small practice settings.
According to Accenture, the rate of independent physicians being employed by health systems will grow by an annual five percent over three years. By 2013, less than one-third of physicians are expected to remain truly independent.
Kristin Ficery, senior executive for Accenture Health, said: â€œHealth reform is challenging the entire system to deliver improved care through insight driven health. We see an increasing number of physicians leaving private practice to join hospital systems, which will force all stakeholders to revise and refine their business models, product offerings and service strategies.â€
As per the survey, physicians are increasingly attracted to the benefits like stability in a business environment made uncertain by developments such as payment reforms apart from manageable work week.
The survey analysis suggests that companies serving diverse markets should shift their sales force structure from national to regional. Hospitals should focus on enhancing expertise and boost patient volumes and revenues in high-growth service lines.
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