Supplier Marketing Spend Activity in the Medical Devices Industry - 2011-2012: Survey Brief

This report gives you access to the category-level spending behavior of leading supply decision makers. The report also provides access to information categorized by region, company type and size.

Scope

• The opinions and forward looking statements of XXXX industry executives have been captured in our in-depth survey, of which XX% represent Director and C-level respondents.

• The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior supply decision makers and leading supplier organizations.

• The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.

• This report covers data and analysis on supplier expenditure.

Reasons to buy

•    Provides historical marketing expenditure by supplier type and region.

•    Includes an analysis on the changing spending behavior of suppliers by product and category.

•    Analysis of opinions drawn from leading medical devices industry executives

•    Contains data on the current size of the marketing and advertising budgets of supplier companies in the Packaging industry

•    Provides insight into the marketing behaviors of the global medical devices industry and market competition for supplier companies

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