RedBrick Acquires Social Kinetics
Social Kinetics’ technology uses advanced personalization and social gaming techniques to optimize the behavior change pathway for each individual. Social Kinetics was spun out of SRI International. The company was originally founded to create new applications for technologies developed in SRI’s Artificial Intelligence Center, including software that learns through interaction with users.
Early Social Kinetics applications focused on accelerating expert knowledge dissemination across social networks. In 2009, Social Kinetics turned its focus to the challenge of consumer health engagement and sustained health behavior change.
In the health engagement space, Social Kinetics designed a multi-channel intervention platform called AIMS (Adaptive Interactive Management System) to change the paradigm of health coaching and online health improvement programs.
During the past 24 months, RedBrick has introduced innovative health technologies to power consumer-centric population health improvement programs for large employers, resulting in engagement rates that routinely run three to five times industry norms.
According to RedBrick, innovations have included a health earnings engine that aligns health care financing with healthy behaviors, creating a direct and personal return on investment and a healthy social competition engine that leverages grassroots social networks to drive broad-based health engagement, driving new cultural norms around health within large employers.
Kyle Rolfing, co-founder and CEO of RedBrick, said: “By incorporating breakthrough thinking and technologies from Social Kinetics, we can create the next generation of health improvement applications that bring our clients and the consumers they care about a genuinely different kind of experience, and stronger sustained results.”
Will the acquisition benefit RedBrick?
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