Aviva UK Health Launches Speedy Diagnostics
Key benefits of Speedy Diagnostics include no overall maximum benefit limit; access to specialist consultations for diagnostic purposes; cover for diagnostic tests including CT and MRI scans, x-rays, pathology and physiological tests such as ECGs; and hospital costs typically associated with diagnostics as an in-patient or day-patient.
Speedy Diagnostics also gives customers access to 24 hour GP and stress counselling helplines and up to 40 percent discount off leisure club and gym membership.
Neal Archbold, head of propositions and market development at Aviva UK Health, said: “We’ve launched Speedy Diagnostics in direct response to customer feedback which showed that people wanted a low cost alternative to full private health insurance that complements NHS provision.
“Speedy Diagnostics does just that by helping to diagnose problems quickly and enabling customers to make informed decisions about next steps of treatment - whether it’s provided by the NHS or on a self-pay basis.”
Can Aviva successfully market the new policy?
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