In the UK, the deal will make Western Union Money Transfer available on PayPoint's in-store terminals at those sites providing the service, and will serve as a building block for the future launch of additional Western Union products.

In Romania, the Western Union Money Transfer service will be rolled out over time into suitable sites across the PayPoint network of convenience stores in urban and rural areas, where it will be provided via PayPoint's point of sale terminals.

The new service will offer additional convenience to consumers in both countries through customer-friendly opening hours and easier access.

Based in the UK, PayPoint delivers payments and services through a combination of local shops, internet and mobile distribution channels and handles over £10 billion ($15.92 billion) annually from almost 570 million transactions annually for more than 6,000 clients and merchants.

The deal represents an important development in Western Union's existing relationship with PayPoint, which started in early 2009, and helps support its retail strategy in fast growing markets in Central Europe.

Western Union, which is engaged in money transfer and payment services, has a network of over 410,000 agent locations in more than 200 countries and territories, with approximately 85 percent of those locations outside of the US. The company operates in two segments includes consumer-to-consumer and global business payments.

The Western Union, Vigo and Orlandi Valuta branded services are offered through a combined network of approximately 435,000 agent locations in 200 countries and territories.

Will the deal extend Western Union's network reach in the European markets?

Have your say and discuss with your peers on the InfoGrok community.

Participate by posting your comments now.