Western Union, Etisalat to launch M-Money Transfer Service
Once agreements are signed between Western Union and Etisalatâ€™s mobile network operators and the service is introduced, it will enable Etisalatâ€™s subscribers to send and receive Western Union Money Transfer transactions using their mobile wallets, or accounts tied to their mobile phones.
Subscribers who initiate transactions from their mobile phones would be able to send funds to a receiver for cash payout at more than 400,000 Western Union Agent locations in 200 countries and territories. In addition, Etisalat subscribers would be able to send funds to other selected mobile subscribers who have mobile wallets.
Etisalat subscribers who receive a Western Union money transfer in their mobile wallets would be able to use the funds to pay bills, top up airtime, send money domestically or internationally, or withdraw cash at a cash-out agent or any participating ATM.
Essa Al-Haddad, chief marketing officer of Etisalat Group, said: â€œThis strategic alliance will help us leverage each otherâ€™s experience and strengths - including our strong base of subscribers and award-winning customer service and Western Unionâ€™s expertise in moving money around the globe and their well-known brand - to enable customers to send and receive money using their mobile phones.â€
Khalid Fellahi, senior vice president of electronic channels at Western Union, said: â€œThis alliance with Etisalat, a leading and rapidly expanding mobile operator in the region, will offer Etisalatâ€™s extensive subscriber base a convenient service they can use anywhere, anytime.â€
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